Tuesday, May 21, 2019

H A Short History of Gin in Pakistan

 

The Most Famous Gin and Tonic Brands from Pakistan

Pakistan is traditionally associated with whisky, vodka, and local spirits such as Murree Brewery’s products, but in recent years, gin has emerged as a fashionable spirit among urban elites and expats. Unlike countries with long gin-making traditions, Pakistan’s gin market is relatively small, but it is developing quickly in Karachi, Lahore, and Islamabad, where luxury hotels, private clubs, and underground cocktail bars serve gin & tonics as a cosmopolitan choice.

Pakistan’s gins are either imported through legal and private channels or produced in limited batches by local distillers. Despite restrictions on alcohol sales, the demand for gin continues to grow, especially among younger professionals and the expat community.


A Short History of Gin in Pakistan

Gin arrived in the region during the British colonial era, when it was consumed in clubs and military cantonments, usually paired with tonic water as a colonial staple. After independence in 1947, alcohol remained available, though restrictions increased after the 1977 prohibition laws.

Since then, alcohol consumption has been regulated, but gin has survived through imports, duty-free shops, private networks, and limited local production. Today, gin & tonic is considered an aspirational drink, often associated with sophistication and modernity.


Famous Pakistani Gin Brands

1. Juniper Dry Gin (Murree Brewery) – The Local Classic

Distillery: Murree Brewery, Rawalpindi
Founded: 1860 (colonial-era brewery, still operational)

Murree Brewery is Pakistan’s oldest and most famous alcohol producer, and its Juniper Dry Gin is one of the only domestic gins widely known in the country.

  • Botanicals: Juniper, coriander, and citrus.

  • Style: A classic London Dry style with a straightforward profile.

  • Reputation: Considered a reliable local gin, widely consumed in Pakistan’s legal alcohol market.


2. Murree’s Other Variants

Murree Brewery has experimented with different recipes over the years, but Juniper Dry Gin remains its flagship gin.


Imported Gin Brands in Pakistan

Due to Pakistan’s restrictions, imported gins are available mainly through duty-free shops, private clubs, and exclusive bars. Among the most popular are:

  • Beefeater, Gordon’s, Tanqueray – Common in private circles.

  • Bombay Sapphire – Favored in upscale social clubs and among expats.

  • Hendrick’s – A luxury gin enjoyed in high-end cocktail settings, often paired with cucumber.

  • Spanish Gins (Gin Mare, Nordés, Puerto de Indias) – Occasionally available via private imports, catering to international tastes.


Tonics in Pakistan

1. Schweppes Tonic Water

The most widely available tonic in Pakistan, sold in supermarkets and hotels.

2. Fever-Tree (Imported Premium)

Occasionally found in luxury hotels, private clubs, and expat circles.

3. Local Alternatives

Some bartenders and home mixologists use soda water, lemon soda, or herbal infusions to substitute tonic when premium mixers are unavailable.


Pakistan’s Gin & Tonic Culture Today

  • Karachi & Lahore: Gin & tonic is a symbol of modern cocktail culture in luxury hotels and exclusive social clubs.

  • Islamabad: Diplomatic circles and private gatherings feature gin prominently.

  • Serving Style: Usually served in highball or balloon glasses, with premium tonics when available.

  • Garnishes: Lime wedges, cucumber slices, mint sprigs, and sometimes local fruits like kinnow (a citrus hybrid).

  • Cultural Identity: In Pakistan, gin & tonic represents a blend of colonial heritage, modern sophistication, and exclusivity.


Conclusion

Pakistan may not have a booming gin industry, but it has one enduring domestic label — Murree Juniper Dry Gin — and a steady flow of imported premium gins that cater to the country’s growing cocktail culture. Gin & tonic has become a drink of choice for the urban elite, expats, and those seeking a refined drinking experience.

Paired with Schweppes or Fever-Tree, and garnished with citrus, cucumber, or mint, a Pakistani gin & tonic offers a refreshing balance of tradition and modernity.

For gin enthusiasts, tasting a G&T in Pakistan is not just about the drink — it’s about experiencing a legacy that began in the colonial era and continues today in private clubs, rooftop lounges, and cosmopolitan gatherings.

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